Product
One camera. The whole loop, closed.
Selfra is a single piece of hardware and a single piece of software, designed to disappear into your home and quietly do the work that no app has ever managed to make stick.
01 · The device
Small. Matte. Out of the way.
A single camera in a soft-touch enclosure, slightly smaller than a deck of cards. It mounts under any cabinet with an adhesive bracket or a single screw. It sees your countertop, your stove, and the inside of your fridge when the door opens. It hears nothing.
What it sees
- Countertop activity
- Stovetop preparation
- Fridge interior on door open
- Pantry shelf, optional second mount
02 · The intelligence
A model that knows food.
Selfra runs a vision model trained specifically on the surfaces, textures, and quantities of real food. It does not classify a thousand object types. It classifies the four hundred ingredients and preparations that matter for human nutrition, and it does so on-device.
What it tracks
- Macros and micros, per meal
- Ingredient inventory, in real time
- Cooking patterns and skill drift
- Predicted deficiencies, weeks ahead
03 · The companion app
A quiet daily summary.
The Selfra app is a calm, low-frequency surface. You do not log into it. It sends you one summary in the morning and one nudge a week. Open it when you want the deeper picture: your nutrient trajectory, your pantry, the meal that mattered most.
On your phone
- Morning brief
- Pantry status
- Nutrient trajectory, 90-day
- One weekly recommendation, not ten
04 · Integrations
Connected to the instruments you already trust.
Selfra is the input layer. It is most powerful when it sits next to the output layers you already use. Bring your bloodwork, your sleep, your training. Selfra correlates and acts.
Day-one partners
- Bloodwork. Function Health, InsideTracker.
- Groceries. Instacart, Amazon Fresh.
- Wearables. Oura, Whoop, Apple Health.
Privacy by construction
Your kitchen is not training data.
Selfra processes everything on the device in your home. Video never leaves. The model is trained to ignore people and recognize only food and surfaces. You see what it sees, and you can delete any of it, any time.
We do not sell your data. We do not share it with insurers, employers, or advertisers. Your body is yours. The ledger of it is yours too.
What is collected
Only food, surfaces, and the times you cook.
Selfra captures structured data about ingredients, quantities, preparation methods, and meal timing. It does not capture audio, conversations, or biometric identifiers.
What stays on device
Raw video. Always. Without exception.
Vision processing runs locally on the Selfra device. Frames are analyzed and immediately discarded. Only structured nutrition data, never imagery, ever leaves your home.
What you control
Export, pause, or delete in one tap.
Pause the camera from the app or by covering the lens. Export your full nutrition history as a portable file. Delete your account and Selfra forgets you within 24 hours, end to end.
How to request deletion
One email. No retention games.
Write to privacy@selfra.ai or use Settings, Delete my data. We confirm within one business day and complete erasure within 24 hours, including backups. You receive a written certificate when done.
Be among the first to live with Selfra.
Now accepting founding members.