A small team, building a long-lived instrument.

Selfra is a consumer AI hardware company headquartered in San Francisco. We are building the first always-on kitchen intelligence system, with a planned 2027 release. The team is small, technical, and deliberately quiet. We are not announcing roles, raises, or roadmap on a regular cadence.

We are building Selfra because the diagnostic loop on the human body has been left open for a generation, and the only way to close it is at the input layer. We believe that the next decade of consumer health will be defined by ambient instrumentation, owned by the user, processed at home. Selfra is our contribution to that future.

For press, partnerships, or general inquiries, write to us at hello@selfra.ai.